Market Watch

Thursday, February 3, 2011

Maruti Kizashi launched at Rs 16.5 - 17.5 lakhs


The top most car manufacturer in India Maruti Suzuki launched its Kizashi luxury sedan priced for Rs17.5lakhs. The engine is set to have the power of 2.4 lit, with the specifications of 178PS, @6500rpm, and 230Nm torque @4000rpm and is derived from the Japanese apex facility. The MD and CEO of Maruti Suzuki India said that the launch of this car is a major step forward by offering the global standards to the top-end customers in India. There will be two versions of Kizashi sedan at Rs16.5 lakh (manual transmission) and Rs17.5 lakh for automatic transmission.

The company’s Managing Executive Officer explained that this Maruti Kizashi is the latest offering from Maruti in the upper segment, to be claimed as A4 with A5 features. Incidentally this sedan is positioned as the sports luxury car with classy engine to yield the utmost power range. The additional features of Maruti Suzuki Kizashi, are electronic stability programme, ABS, cruise control, EBD and 10-way seat adjustment. The manual version of the car has the acceleration of 0-100km /h within 7.8 seconds and the CVT version has the acceleration with the time of 8.8 seconds. The corresponding speed is 215km/h for the manual version while it is 205 km/hr for CVT version. The car is set capable of running 12.53km per lit for the CVT and 12.45 km/lit for manual version.


He further said Maruti has designed this car for the exclusive customers of Kizashi with altogether different modes of sales and service. The bookings are on already for which the delivery will be made in March , it is learnt. Maruti is deriving this car as a CBU and will counter the likes of Honda Accord, VW Jetta and Skoda Laura. With the new aim of launching a new car for every year, this year there will be new Swift and SX4 diesel, he said. He cleared that the company will retain the strategy adopted in 2008 when the excise duty was revised by the government. He convinced that the long wait for the deliveries of some model has become inevitable inspite of efforts taken.


The company has increased the production of Swift to 12000 per month from the earlier 5000 units. So is the case of Dzire whose number has been increased to 8000 from 2000 units a month and that of Eeco from 2000 to 7000 units a month. He was happy that the customers have that much of patience to get the vehicles which they love. Maruti is setting up a new facility this year to increase the production he added.