German car manufacturer Mercedes-Benz is contemplating on relaunch of its Maybach for the Indian market. The move comes in the wake of rising demand for the super rich cars in the market. Mercedes Benz Maybach is capable of running at 275km/hr speed and Mercedes may fix the price of this car as Rs51 million in India. The company’s Chief Executive said the Indian luxury car has such a dearth for supercars as the cost may be on par private jets.
The analysis of the last year’s economy by Forbes revealed that there have been 17 new billionaires in the Indian population adding to the already existing to make it 69. As a partner of Daimler AG, Mercedes has sold 200 Maybach in the world market under two models – Maybach 57 S and 62. In the Chinese car market Mercedes has been selling 20 units of this Maybach but as of now there is no fixed target for India.
The executive said since its launch in 2004 Maybach has been moving at its own speed and for the Indian car market it is too early. But the company intends for a second push, he added. In the event of the launch of this Mercedes Benz Maybach in India, Mercedes would face VWAG’s Bentley and BMW’s Rolls Royce in this sector. This strategy is to migrate to newer markets as the developed markets have come to soft pedaling.
