Market Watch

Thursday, July 7, 2011

Cholayil Group buys Herbal Brand Krishna Thulasi


Cholayil Private Limited has acquired Krishna Thulasi, a herbal soap brand owned by Chennai-based Krishna Herbals Company Private Limited.

Even some may find a doubt with the name of the Group " Cholayil ". Their Brands are very familier to us, Medimix, Cutticura etc... are their major products.

Post-deal, all the Krishna Thualsi brand products, like soap, face gel and shampoo will continue with the same brand tag. The prices and the packaging would also be the same for the time being and the CPL would change these based on market response.

Announcing this, VS Pradeep, MD of Cholayil, said the company has targeted a total turnover of Rs.505 Cr over the next five years, from the current level of Rs.100 Cr.